The NBA Logo: A History
Unveiling the Iconic Emblem
The National Basketball Association (NBA) logo, a red, white, and blue emblem, has become synonymous with the league and basketball itself. Few know the captivating story behind its creation and the man who inspired its iconic silhouette.
The Man Behind the Logo
In 1969, the NBA commissioned a new logo to represent the league. They entrusted the task to designer Alan Siegel, who had previously overseen the design of Major League Baseball's logo. Siegel's inspiration for the NBA logo came from an unlikely source: Jerry West, a 14-time All-Star for the Los Angeles Lakers.
As Siegel worked on the logo, he studied footage of West playing. The player's athleticism, speed, and determination fascinated him. Siegel saw in West the essence of what the NBA represented: skill, passion, and athleticism.
The logo Siegel created depicts an all-white silhouette of a player dribbling a basketball. The player's features are obscured, allowing viewers to see themselves or their favorite player in the image. The logo's clean lines and bold colors give it a timeless appeal that has endured for over 50 years.
A Symbol of Excellence
The NBA logo has become more than just an emblem for the league. It has become a symbol of excellence, athleticism, and entertainment. It is recognized worldwide and has inspired countless aspiring basketball players.
As the NBA continues to grow and evolve, its logo remains a constant reminder of the league's rich history and its commitment to providing the highest level of basketball to fans around the world.
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